Apple Unveils iPhone 17 Lineup: Release Date, Price, Colors, and New Features
Apple has officially lifted the curtain on its highly anticipated iPhone 17 lineup, introducing one of the biggest design and performance upgrades in years. The series includes the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, with Apple promising breakthroughs in display, performance, and camera technology.
1. Release Date
The iPhone 17 family was revealed at Apple’s “Awe-Dropping” event on September 9, 2025. Customers can place preorders starting September 12, with devices shipping and available in stores beginning September 19, 2025.
2. Price
Apple has positioned the new models at familiar flagship tiers:
- iPhone 17: starting at $799
- iPhone Air: starting at $999
- iPhone 17 Pro: starting at $1,099
- iPhone 17 Pro Max: starting at $1,199
All models are expected to start with 256 GB storage as the new baseline.
3. Colors
Apple is offering a bold mix of finishes across the lineup:
- iPhone 17: Black, Lavender, Blue, Green, White
- iPhone Air: Space Black, Cloud White, Light Gold, Sky Blue
- iPhone 17 Pro / Pro Max: Deep Blue, Cosmic Orange, Silver
4. New Features
iPhone 17 (Standard)
- 120 Hz ProMotion display now standard, with up to 3,000-nit brightness
- A19 chip, delivering faster performance and efficiency
- Dual 48 MP Fusion cameras plus 18 MP front camera with Center Stage
- New N1 wireless chip with Wi-Fi 7, Bluetooth 6, and Thread support
iPhone Air
- Thinnest iPhone ever at just 5.6 mm, built with titanium
- Features Ceramic Shield 2 front and back for durability
- Same A19 power, Fusion camera, and N1 wireless upgrades
iPhone 17 Pro & Pro Max
- Powered by the A19 Pro chip with enhanced vapor chamber cooling
- Triple 48 MP system with up to 8× optical-quality zoom
- ProRes RAW video and advanced filmmaking workflows
- Longest iPhone battery life yet—up to 39 hours video playback on the Pro Max
5. Summary Table
| Model | Release Date | Starting Price | Colors | Key Features |
|---|---|---|---|---|
| iPhone 17 | Available Sept 19 | $799 | Black, Lavender, Blue, Green, White | 120 Hz OLED, A19 chip, dual 48 MP cameras, N1 wireless chip |
| iPhone Air | Available Sept 19 | $999 | Space Black, Cloud White, Light Gold, Sky Blue | Ultra-thin titanium design, Center Stage, N1 chip |
| iPhone 17 Pro | Available Sept 19 | $1,099 | Deep Blue, Cosmic Orange, Silver | A19 Pro, vapor cooling, triple 48 MP, 8× zoom, ProRes RAW |
| iPhone 17 Pro Max | Available Sept 19 | $1,199 | Deep Blue, Cosmic Orange, Silver | Highest battery life, Pro features, advanced video workflows |
6. The Bottom Line
With slimmer designs, more powerful chips, camera upgrades, and the introduction of the all-new iPhone Air, Apple’s iPhone 17 series delivers a mix of performance and style aimed at both everyday users and professionals. Preorders open this Friday, and demand is expected to be high.